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New York · Branding · 2026

The best NYC branding agencies

New York holds more brand talent per square mile than anywhere else, which makes the field hard to read: launch shops, corporate rebrand consultancies, motion-native studios, and boutique identity houses all call themselves branding agencies and mean different things. This list sorts the ones worth knowing by what they're actually built to do.

See the agencies Back to the ten

At a glance

Compare the eight

Facts, not scores. Ownership, base, and focus side by side so you can see which kind of branding agency you are talking to before you send a brief.

StudioOwnershipBaseFocusBest for
Clay Global IndependentRemote-first · NYUX, web, brand identityBrand + product together
COLLINS IndependentNew York & SFStrategy, identity, motionCulture-shifting rebrands
Red Antler IndependentBrooklyn, NYStrategy, naming, packagingDTC startup launches
&Walsh IndependentWilliamsburg, BrooklynArt direction, designDistinctive, high-craft identity
Lippincott Oliver WymanNew York CityStrategy, design, experienceHigh-stakes corporate rebrands
Motto IndependentNYC + 3 officesBrand strategy & identityFast strategic branding for tech
Interbrand OmnicomNew York (global HQ)Strategy, valuation, designResearch-led branding at scale
Trollbäck+Company Independent88 Pine St, NYCBranding, motion, broadcastScreen-led, motion-native identity

Ownership is stated because it predicts process and pricing more reliably than any ranking would. This chart compares facts only — there are no scores here by design.

The studios, in full

Full profiles

Each studio is written up against the same structure so they compare directly, and every name links out to the studio's own site.

01

Clay Global

Product-grade UX and brand identity from a single team.

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Global, remote-firstNY office · 148 Lafayette StIndependentUI/UX, web, brand identity
Why they're on this list

Clay built its name in product and enterprise UX, then grew a full brand practice around it, which makes it unusual in New York: identity and interface come from one team instead of two vendors stitched together. That matters most when a brand has to survive translation into a working product, not just a logo lockup.

Signature work

Digital products and brand systems for Google, Amazon, Slack, Coinbase, Snapchat, Sony, Coca-Cola, and Stripe.

Industries
SaaS & enterprise softwareFintechConsumer techMedia
Best fit

Companies that want brand and product scoped together, especially tech and SaaS.

Good to know

Strongest when brand and product move together; less the pick for a purely offline identity, packaging-led, or print-first brief.

02

COLLINS

The most awarded rebranding studio in the city, built to reframe what a company is.

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New York & San FranciscoIndependentStrategy, identity, experience, naming, motion
Why they're on this list

COLLINS doesn't restyle logos; it reframes what a company means, and its shelf of awards backs the ambition. When a rebrand has to shift how the market understands a business, this is the New York studio that operates at that altitude.

Signature work

Category-defining brand work for Figma, Spotify, Dropbox, and Twitch.

Industries
TechMediaConsumerCulture
Best fit

Established brands ready for an ambitious, culture-shifting reinvention.

Good to know

Built for big, transformative engagements, so it's a heavier lift and higher spend than a boutique identity refresh.

03

Red Antler

The studio that wrote the playbook for launching consumer brands.

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Founded 2007Brooklyn, NYIndependentStrategy, naming, identity, packaging, launch
Why they're on this list

Red Antler shaped a whole era of direct-to-consumer branding by treating strategy, naming, identity, and the launch as one continuous job. Few studios anywhere have put more recognizable names into the world from a standing start.

Signature work

Launch branding for Casper, Allbirds, Brandless, Burrow, Keeps, and Prose.

Industries
Direct-to-consumerTechWellnessFood & beverage
Best fit

Venture-backed startups that need a brand built to scale from day one.

Good to know

Startup-focused by design, so a stronger match for launches and repositions than for legacy enterprise systems.

04

&Walsh

Bold, art-forward identity from one of the most recognizable names in the field.

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Founded 2019Williamsburg, BrooklynIndependent, founder-ownedStrategy, art direction, design, production
Why they're on this list

Jessica Walsh's studio makes concept-driven identities with a high visual point of view, the opposite of playing it safe. The team runs strategy, motion, packaging, and photography in-house, and the output tends to be more experimental than most shops its size dare to be.

Signature work

An identity for the biodesign company Geltor, the LGBTQIA+ app Lex, and vertical-farming company Plenty, plus branding for Google I/O and TED Countdown.

Industries
Culture & artsTechFood & beverageConsumer
Best fit

Brands that want a distinctive identity with a real point of view and are comfortable with creative risk.

Good to know

The signature is a strong aesthetic voice, so it suits clients who want expressiveness over a restrained, corporate system.

05

Lippincott

An 80-year corporate consultancy built for the highest-stakes rebrands.

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Founded 1943New York CityPart of Oliver Wyman (Marsh McLennan)Brand strategy, design, experience
Why they're on this list

When a Fortune 100 company faces a merger, a spinoff, or a full corporate rebrand, Lippincott is on the shortlist. It pairs strategic rigor with design at a scale and seniority most independents can't staff, and its marks have quietly shaped American commerce for decades.

Signature work

The 2011 Starbucks siren simplification and Walmart's 2008 “Spark” identity, plus long-term work for Coca-Cola, Samsung, Delta, and Hyatt.

Industries
RetailAviationFinancial servicesConsumer techEnterprise
Best fit

Large organizations navigating a merger, spinoff, or full corporate rebrand.

Good to know

Enterprise-scale and holding-company-owned, so process and pricing suit big budgets, not startups.

06

Motto

A fast, strategy-first shop aimed at ambitious tech companies.

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NYC HQ (+ London, Berlin, Dallas)IndependentBrand strategy and identity
Why they're on this list

Motto builds brands “from the inside out,” leading with strategy and moving faster than the big consultancies, which suits scale-ups on a timeline. Its lean is squarely toward tech and SaaS, where speed and a clear strategic story tend to matter more than a decade-long heritage.

Industries
TechSaaSScale-ups
Best fit

Tech companies that want strategic branding delivered quickly.

Good to know

Mid-sized and fast-moving; worth checking specific case studies against your sector before committing.

07

Interbrand

The brand-valuation pioneer, for business-case-driven branding at scale.

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Founded 1974New York global HQ · 24-office networkPart of OmnicomStrategy, valuation, design, experience
Why they're on this list

Interbrand invented brand valuation and publishes Best Global Brands, the most-cited report in the field. It brings a business-first, analytical rigor to identity and naming that appeals to organizations needing a defensible case behind every branding decision, not just a compelling comp.

Signature work

Publisher of the Best Global Brands report, and the firm behind naming Wi-Fi for the Wi-Fi Alliance.

Industries
EnterpriseFinanceTechConsumerMedia
Best fit

Organizations that want research-led, business-case-driven branding at scale.

Good to know

Analytical and enterprise-oriented; better suited to large corporate rebrands than boutique projects.

08

Trollbäck+Company

A motion-native studio that helped define how brands move on screen.

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Founded 199988 Pine St, NYCIndependentBranding, motion, broadcast & experiential design
Why they're on this list

Jakob Trollbäck built the studio by pairing brand strategy with motion before that was a category, becoming the partner networks and culture-driven brands call when an identity has to live in video. Its systems are designed for broadcast, film, and screen as much as for print.

Signature work

The communication system and iconography for the UN's 17 Sustainable Development Goals, TED title sequences, and network branding for AMC, TNT, and ESPN.

Industries
Media & entertainmentBroadcastCulture & nonprofitTech
Best fit

Brands whose identity has to move across video, broadcast, and screen.

Good to know

Motion is the core strength, so a stronger fit for screen-led brands than for print- or packaging-first work.

Common questions

FAQ

What does branding cost in New York?

Boutique studios commonly start in the mid five figures for identity work, large independents in the low six figures for strategy and identity together, and holding-company consultancies rarely below several hundred thousand for a corporate rebrand. None are published rates, and all scale with scope.

Independent studio or holding-company owned?

Independents give you senior involvement throughout and more distinctive work; holding-company firms give you research depth, global execution, and process that survives board scrutiny. Ownership is stated on every profile so you can weigh it.

How many studios should I approach?

Three or four, properly briefed, beats a ten-way pitch. Every studio you add costs you time and them unpaid work, and long lists produce shallow proposals.